The Client: Regents Pharmacy is an independent, family owned retail pharmacy committed to helping patients achieve the best possible health results. In addition to regular pharmacy services, they also specialize in specific pharmaceutical needs through custom compounding. Compounding allows their pharmacists to create formulations in unique strengths and dosages both patients and their pets. They also deliver by mail.
The Job: Our agency was brought in to help the pharmacy tap into its local base in La Jolla, Ca. and its mail order base throughout California and Arizona. Regents is a different kind of pharmacy! Their a private pharmacy where the Lead Pharmacist still comes around the counter to speak to patients. And they deliver by mail. It was crucial for Regents to get a new look and feel, spread his message locally, and reach out to a large targeted audience in two states. Regents has a new logo, brand guide, and corresponding pharmacy pieces such as labels, bags, brochures, and business cards. They will soon be receiving a new website that will speak to the pharmacy’s local audience, but will also connect with his many mail order patients. They’ll also be reaching out through social media through Facebook, Twitter, LinkedIn, and Health Grades. Continue watching Regents Pharmacy change at: