The Client: Max Vision
The Job: Max.Vision was an exercise in self branding a very talented and well known Lasik surgeon. We capitalized on using “Max” which was his nickname and pairing that with Vision to create multiple meanings and come off powerful. Since Max had unique connections in professional sports teams like the Chargers, we assisted him in connecting his personal brand to lifestyle markets. This was scene in his consumer facing website, social media presence and advertisements at sports venues. In addition there was a very important B2B connection that required creating powerful presentations and tools to connect with large optometrist groups.