LBN Elert
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LBN Elert

Brand Identity, Collateral, Presentations, Social Media
About This Project

The Client: Want to enjoy the news with a twist of unique insight… Levine Briefing Notes a.k.a. the LBN E-Lert is a innovative “insider” newsletter. Think of LBN as a big bowl of “insider” briefing notes guaranteed to feed your mind and keep you full for the entire day. Their unique blend of information will keep you looking forward to the next issue.


The Job: Legendary hollywood publicist and author, Michael Levine hired our agency to rebrand the LBN Newsletter, move the newsletter to a more user-friendly email platform, and to redesign the signup process for users. After taking some time to understand the issues they were facing, we first helped them cut costs by eliminating an offshore resource they were using for the daily delivery of their newsletter. Next, we moved their newsletter to MailChimp (a user-friendly and connective email platform) to increase efficiency, security, and control. In addition we created a great looking website where new members can sign up, learn about the newsletter, and read previously published issues. Using MailChimp automatically adds new subscribers to their growing list. Since the update, the LBN E-Lert has grown in subscribers and their users are thrilled about the new, easier to read format. Sign up for the LBN E-Lert at:

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