The Client: Sandra Sellani, owner of 40YOV.com, seeks to help people 40 and over, feel and look their best through the joys of a vegan lifestyle. Her blog publishes dozens of delicious, user-friendly recipes for those attempting to add more plant based foods to their overall diet.
The Job: Take 40yov.com from the basic site it was housed on and create a new aesthetically pleasing brand and corresponding website that is as sophisticated as it’s owner.
Our task was giving 40YOV a new look and feel that would win over users as well as gain the attention of other blog sites. We started out creating their logo and chose the fun, bright colors of purple and green. Sandra is an amazing chef, but also has quite an eye when it comes to photography. We were struck by how amazing her photos were and how delicious her food looked. We decided that she needed a site that would showcase her recipes in the most visual way possible. We used a WordPress format for easy updates and maintenance. You’ll also notice that the 40YOV Facebook & Twitter page now match her new #Polished Brand. Keep up with 40YOV at: